The State of Digital – digital audience (jan 2018)

As Metro’s digital traffic continues to grow, here’s a more in-depth look at the traffic, audience and product offerings that make up Metro’s digital universe.

Traffic to traffic doubled in a year, underscoring that Metro is a go-to destination for the latest news, entertainment and sports. traffic

  • users: 2,368,020
  • sessions: 2,795,324
  • pageviews: 6,043,026
  • average duration: 4:55
  • pages per session: 2.26

 digital traffic growth chart

audience profile

Here’s a look at who makes up Metro’s online audience.

  • 52% women
  • 33.4 median age
  • 57% aged 18-34
  • 75% employed
  • 50% white collar, 25% blue collar
  • 44% college graduates
  • 17% currently enrolled at college
  • $89,100 household income

*Source: Nielsen Scarborough 2017 R2. New York, Philadelphia, Boston. Past 30 days.

product offerings

Metro offers a variety of products and services to help advertisers achieve their goals. From branding and awareness to special promotions and events, Metro has the tools to help companies and brands reach their marketing goals. Here’s an overview of some of the services offered:

native + nativeX incorporate your content seamlessly into with our native product offering. Native advertising creates a truly engaging and non-interruptive user experience. There is also the option to add on print. Amplify your branded content with nativeX. Scale up your native campaign and broadcast your content natively across nativeX’s extensive network of premium websites, such as Reader’s Digest, Newsweek and Men’s Fitness. Learn more about native advertising and nativeX.

metro sweepstakes – Put your brand or business in the spotlight with metro sweepstakes. Hosted on, sweepstakes are open for metro readers to win gift cards, travel or tickets to upcoming events. They are a great way to draw more attention to upcoming shows or events or create buzz around a brand. See examples of past sweepstakes here. Sweepstakes packages can also included dedicated email blasts, social media posts and print ads.

metroX – metro’s digital extension program provides engaging experiences at scale, across every screen. Our experienced team of digital media planners will build and optimize your campaign, tailored to your specific needs and deliver against your goal.

SmartMail Dedicated email blasts allow for advanced targeting to reach those customers you’re most interested in. SmartMail offers a nationwide database of qualified email addresses, with sophisticated targeting to reach the people you are trying to attract. Additionally, industry-specific products are also available, such as: RecruitSend, geared toward helping the recruitment industry reach the most relevant candidates; MotorSend, targeted advertising for the automotive industry; and UniversitySend, helping the higher education field to raise awareness with in-market student candidates. 

Now that you know more about Metro’s audience and digital product line, what are you waiting for?

Get in touch today to get started!


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