The Wknd Arrives in Philly
Metro Philadelphia Launches Metro wknd – the ultimate guide for Philadelphians’ weekend
The new, complete guide to weekends in Philadelphia marks the start of a new content and distribution strategy, upholding Metro Philadelphia’s standing as the city’s highest circulated daily newspaper.
Metro Philadelphia today announced the launch of Metro wknd, Metro’s new weekend edition with extended going out and arts coverage, supported by an increased circulation and a refined distribution strategy.
Beginning with the first issue Friday, November 9, 80,000 copies of Metro wknd edition will be distributed every Friday and available throughout the weekend – becoming the go-to weekly destination for Philadelphians planning their weekend as well as offering a unique communication platform for going out venues and cultural institutions in the Greater Philly area. Together with 71,000 copies distributed from Monday to Thursday it establishes Metro as Philly’s highest circulated daily newspaper.
Susan Peiffer, Associate Publisher of Metro Philadelphia commented: “these are exciting times for Metro Philadelphia. A stronger product, higher circulation and enhanced distribution will better serve our readers – as well as deliver more results to our advertisers.”
The editorial concept for Metro wknd includes increased going out, arts & entertainment coverage. The first issue featured the Winter Arts Guide and included 17 pages of arts and going out content and 32 pagination with stories such as tis the season: your guide to all the best holiday concerts, Bobby Cannavale discussing his new show Homecoming and the podcast it’s based on, the return of Wreck It Ralph and tackling cyberbullying, the 50th anniversary of the Pennsylvania Ballet’s performance of The Nutcracker, The Grinch star Benedict Cumberbatch on his grumpiest role yet and a calendar of fun and unique things to do in Philly this month, among other stories.
Metro wknd will be overseen by Metro’s Features Editor, Matt Juul, and Philadelphia’s Going Out editor, Molly Given. Both editors have several years’ experience writing about the local entertainment scene for major media and websites such as Boston.com and Boston Magazine.
Alek Korab, Metro US Chief Content Officer said: “Put it simply, we want Metro Wknd to become the ultimate guide for Philadelphians’ weekend. In such a culturally-rich city, we only aim to deliver to Philadelphians what they deserve in print and online.”
To celebrate the launch, Metro is opening up new innovative distribution channels. The newspaper will now be distributed via street promoters wearing Wknd hats, as well as being available in and around all major SEPTA and PATCO transit stations around the city and suburbs.
For the latest news, entertainment, sports stories and much more visit metro.us. The newly redesigned site is faster, sleeker and easier to navigate.
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