holiday opportunities

Metro Is Your One-Stop Shop for Holiday Advertising

The holiday shopping season is upon us and Black Friday and Cyber Monday will soon be here! metro’s special holiday guides are back to highlight the best deals and gift ideas. According to eMarketer, retail sales for the 2018 holiday season are expected to hit $987 million, a 4.1% increase from last year! Don’t miss out on the biggest sales opportunities of the year!

Did you know?

Last year, metro readers spent

  • $509,150,100 on clothing and shoes
  • $573,724,427 on consumer electronics
  • $13,414,450 on jewelry
  • $122,252,250 on cosmetics/perfumes/personal care
  • $786,075,850 online

Source: Nielsen Scarborough 2018 R1

Opportunities are available online and for the following publications:

Black Friday Gift Guide

Be a part of metro’s annual Black Friday insider’s guide, featuring a complete listing of Black Friday door busters. We’ll highlight all the deals and steals so that shoppers can plan out their perfect holiday shopping strategy. Attract more customers to your store by having your Black Friday deals included! This guide will be distributed in metro in the days leading up to the big retail extravaganza.

Booking deadline: November 16, 2018 at noon | Publication date: November 20, 2018

Black Friday Edition

In this special edition of metro, we’ll provide the best strategy for surviving the intense shopping day and discuss whether or not Black Friday actually meets the hype.

Booking deadline: November 21, 2018 at noon | Publication date: November 23, 2018

Cyber Monday Guide

We’ll give readers a head start to their shopping with our Cyber Monday shopping guide.  We’ll provide coupon codes and cover those cyber deals not to be missed! Get your coupons and special offers included in this guide, which will be distributed in metro the morning of Cyber Monday.

Booking deadline: November 21, 2018 at noon | Publication date: November 26, 2018

Giving Tuesday

To celebrate the national day of philanthropy, metro will run a special section on Giving Tuesday.

Booking deadline: November 21, 2018 at noon | Publication date: November 27, 2018

Holiday Gift Guides

We’ll be producing three gift guides packed with ideas and suggestions for the perfect gifts for everyone on your list.

Holiday Gift Guide 1

Hostess gifts, stocking stuffers and DIY food gifts

Publication date: November 29, 2018

Holiday Gift Guide 2

Our haute holiday gift guide for him and her, packed with amazing gifts for all the special people in your life.

Publication date: December 6, 2018

Holiday Gift Guide 3

Still looking for that perfect present? We’ve got lots of smart, last minute suggestions that are sure to please.

Publication date: December 13, 2018


Standard ads, front cover units, inserts and online packages such as site skin and native articles on available. Talk to your sales rep about digital tactics such as hyperlocal mobile and audience targeting, available with metroX. There’s a 48% potential lift in terms of likeliness to interact with ads with hyperlocal targeting within 1-2 miles of a business, according to Business Insider & Local Insights Report Google. Don’t miss out on the biggest sales opportunity of the year! 

Contact our sales teams today to reserve your space!


Brian Cox

(617) 532-0120


New York:

Ed Abrams

(212) 457-7735



Susan Peiffer

(215) 717-2695




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