Metro is Centro’s Publisher Partner of the Month

“With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, and Susan Peiffer, director of digital sales, at Metro – our extension solution Partner of the Month.

Metro just launched its first digital extension program, MetroX, in August of last year and has since seen exponential growth. When Susan joined the team in early 2015, she helped accelerate the growth even more. Through education, in-market support, and positive reinforcement amongst the teams, Susan has been able to drive additional revenue across the three Metro properties. In addition, she has also aided in streamlining sales processes and procedures thus eliminating many – if not all – obstacles for MetroX sellers.

In April Lotta and Susan, along with ad ops manager, Roya Gheitasian, took part in the Centro DSP Certification program and became #CentroCertified! This fantastic group of eager individuals is well on their way to bringing programmatic technology and knowledge in-house. We are lucky to work with such a great team!”

— Centro

Read more about Metro’s partnership with Centro here.


“Engagement with newspapers is very strong”, says Sorrell.

Interesting Q&As by Newsworks, the marketing body for newsmedia in the UK. 

Sir Martin Sorrell, WPP CEO advocates that the media industry needs to start focusing on engagement.

“Maybe [print] is more effective than people give them credit [for] says Sorrell. He adds that the industry needs to demonstrate the difference between being fully immersed to paying partial attention.

Read the full interview here.

 City media analyst, Lorna Tilbian says newspapers “will not only survive, but prosper”.

Tilbian asserts that “due to their investment in news, more than any other media, national and local newspapers still occupy a unique space in the marketplace, providing the highly trusted news and information which their readers rely on”.

Read the full interview here.


Metro invites you to #BeLikeRihanna

Rihanna is known for her cheeky Instagram snaps, and now, with the help of Metro International, she’s teasing her fans with the release of her eighth studio album.

While the exact drop date is RiRi’s own little secret, the singer has teamed with us for an exclusive global competition pegged to her much-anticipated upcoming record.

Together, we are offering you the chance to win a trip for two to see Rihanna live in concert in Philadelphia later this year with a slew of other goodies, like two nights in a hotel. You might say it has star quality written all over it.

Read More


Congratulations to Lotta Karlsson, Susan Peiffer, Roya Gheitasian and Jimmy Elam, who are now officially Centro Certified DFP experts!


Education is an integral part of Metro Media culture. That’s why we provide our sales teams with advanced training in the booming field of programmatic planning and buying.
Earlier this year, Metro launched MetroX, our digital reach extension program. MetroX offer programmatic solutions at scale on every screen to fit our clients’ every need.