“Engagement with newspapers is very strong”, says Sorrell.

Interesting Q&As by Newsworks, the marketing body for newsmedia in the UK. 

Sir Martin Sorrell, WPP CEO advocates that the media industry needs to start focusing on engagement.

“Maybe [print] is more effective than people give them credit [for] says Sorrell. He adds that the industry needs to demonstrate the difference between being fully immersed to paying partial attention.

Read the full interview here.

 City media analyst, Lorna Tilbian says newspapers “will not only survive, but prosper”.

Tilbian asserts that “due to their investment in news, more than any other media, national and local newspapers still occupy a unique space in the marketplace, providing the highly trusted news and information which their readers rely on”.

Read the full interview here.



You may also like