52% of marketing professionals worldwide name video as the type of content with the best ROI. Key Digital Trends for 2017, the yearly report from the team at Social@Ogilvy, dedicates a section to the idea of “a video first world.”
Since Facebook decided to make video a priority in 2014, it has been growing in popularity as other platforms have begun following suit and adding video; see Instagram, Twitter, Snapchat. By 2017, a sizeable share of all web traffic, 74%, will be attributed to online video.
HighQ created the following infographic illustrating why 2017 will be dominated by video marketing.