Print Advertising #1 For Trust

When it comes to holding consumers’ trust, print advertising is king.

Print is dead? Think again. Though media consumption may be moving more and more in the digital direction, trust in advertising remains highest for more traditional forms.

According to a survey done by Marketing Sherpa in October 2016, 82% of US internet users trust print ads when making a purchase decision, narrowly surpassing every other medium. When it comes to online advertisements, search ads are the most trusted type with 61% of consumers trusting them. Pop-ups come in last place with only 25% of Americans trusting them.

Armed with this information, the challenge is to tailor your advertising plan. You want to ensure you’re accurately targeting your desired audience while also gaining their trust. metromedia can help!

Get in touch today to find out about our advertising opportunities with the trusted metro brand!

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