Metro worked with Casper in to bring in new customers and promote a special coupon available in Metro New York as well as their new store locations in the city. To celebrate the opening of store locations in SoHo and at the Oculus downtown, Casper ran a backpage ad with a coupon code good for $85 off the purchase of a mattress.
The marketing campaign consisted of:
- Hand promoters – promoters handed out copies of the day’s Metro New York to passers-by, inviting them to take advantage of the coupon on the backpage and stop in to one of the new store locations.
Overall the campaign helped generate lots of interest.