Date: Sep 10-11, 2015

Objective: Commemorate the Sept. 11 attacks and tie in with mural painted on side of Century 21’s storefront in the Financial District near “Ground Zero”

Execution: Metro published the artwork as an unbranded center spread the day before to intrigue readers and republished it on the actual 9/11.

Results: The unveiling of the Century 21 commemorative mural was widely covered by New York media. Mr. Brainwash, the artist, gave a nod to Metro in the upper right-hand corner of the mural –further proof of Metro belonging to New York City.