When New Balance wanted to drive foot traffic to their Store Grand Opening in Center City Philadelphia – as well as to promote New Balance’s connection with the city of Philadelphia, they reached out to Metro Philadelphia.
The campaign consisted of:
- High Impact front page positions (J-Front, front page banners) to tease about the Grand Opening.
- Cover wrap in Metro Philadelphia on day of store opening distributed by scripted and outfitted premium promoters.
- Follow up with half pages and front page positions.
Metro demonstrated once again its ability to raise awareness and foot traffic for a new store opening through the powerful combination of a cover wrap and coupons.
The pictures speak for themselves. The line to get into the New Balance store was down the block!