When New Balance wanted to drive foot traffic to their Store Grand Opening in Center City Philadelphia – as well as to promote New Balance’s connection with the city of Philadelphia, they reached out to Metro Philadelphia.

The campaign consisted of:

• High Impact front page positions (J-Front, front page banners) to tease about the Grand Opening.
• Cover wrap in Metro Philadelphia on day of store opening distributed by scripted and outfitted premium promoters.
• Follow up with half pages and front page positions.

Metro demonstrated once again its ability to raise awareness and foot traffic for a new store opening through the powerful combination of a cover wrap and coupons.

The pictures speak for themselves. The line to get into the New Balance store was down the block!