Metro is New York’s Most Read

Latest Circulation Figures for New York

With 1.4 million readers in print and online Metro is New York’s most read and highest circulation free daily newspaper in New York.

Every week, Metro reaches 1 in 5 adults living or working in Manhattan – a target audience of young, active professionals. With more than 1,000 distribution points, including hand promoters and racks located within MTA subway stations, it’s easy for readers to pick up a paper on their way into work or school.

Fast facts about New York circulation (Q2 2018)

  • Metro is the #1 daily newspaper in New York DMA
  • Free daily newspapers have a 68% circulation share in New York City
  • In NYC, Metro distributes more copies than the Daily News and the Post combined
  • Metro is Manhattan’s highest daily circulation newspaper
  • Metro is Queen’s highest circulation daily newspaper

Looking at the five boroughs of New York City, the two free dailies of Metro and AM New York clearly dominate with 68% of the market share. In fact, Metro distributes more copies in NYC than the Daily News and the Post combined!

In NYC, Metro’s circulation is concentrated in Manhattan with 108K daily copies – twice more than the Daily News and the Post combined. Also, Metro is Queen’s highest circulated daily newspaper.

As a commuter newspaper, place of distribution and residence are not fully correlated. For example, Metro distributes 10% of its NYC circulation in Brooklyn, yet 30% of its NYC readers reside in Brooklyn and distributes only 2% of copies in the Bronx, yet 15% of readers reside in the Bronx.

In addition, Metro distributes over 4,000 copies in North New Jersey. 1 in 10 Metro readers live in New Jersey.

Source: AAM-CAC (Q2 2018). Average daily print circulation (Mon-Fri). New York DMA. Nielsen Scarborough 2018 R1. Integrated Newspaper Audience.

Learn more about what Metro New York can do for you! Download the media kit, or get in touch today for more information!


You may also like