Metro Rules Philadelphia
Latest Circulation Figures for Metro Philadelphia
Metro continues to be the largest and most read daily newspaper in the city of Philadelphia. Every week, Metro reaches 1 in 4 adults 21-54 years old living or working in the city of Philadelphia.
Every day, Metro distributes 77,679 copies and reaches 234,058 adults in Greater Philadelphia.
With more than 1,000 distribution points, including street boxes, hand promoters, and WAWA stores, it’s easy for readers to pick up Metro. And Metro Philly is now distributed within the SEPTA system! Thanks to a new partnership between the paper and transit operator, commuters can now pick up a copy of the newspaper from 100+ racks inside SEPTA subway and commuter rail stations. The new racks allow for riders to grab a paper throughout the day, not just during the morning rush.
In addition, we have also invested in brand new street boxes. New orange boxes will be sure to stand out on city streets and catch the eye of all passersby. Current Metro boxes will be also replaced with the new orange boxes.
With over 60k daily copies, Metro is Philadelphia’s highest daily circulation newspaper. Twice more copies than its two competitors combined in Philadelphia’s county.
Fast facts about Metro Philadelphia readers:
- Metro readers are 15 years younger than the Inquirer readers.
- 47% of the Inquirer readers are aged over 65 years old, compared to only 11% of Metro readers.
- 29% of Metro readers are aged 18-34 compared to only 8% of the Inquirer readers.
- 68% of Metro readers are employed or studying compared to 52% of the Inquirer readers.
- They love their Philadelphia Eagles! Metro readers are 56% more likely to have attended a Eagles game last year than the average Philadelphian. Metro had tons of special coverage leading up to and after the Eagles historic Super Bowl victory this year, check out the issues here, here and here.
Source: AAM-CAC (Q4 2017). Average print daily circulation (Mon-Fri). Philadelphia County only. Nielsen Scarborough 2017 R2.