Metro Gets A Makeover
The No. 1 free daily newspaper in the United States has a fresh new look! Today a sleek new design of Metro was unveiled to millions of commutes in Boston, New York and Philadelphia. The new design, which has been a year in the making, boasts a clean, modern look with a streamlined layout, which improves readability as well as the overall navigation and reading experience.
Readers will benefit from the concise, easier to read design, which in turn makes advertising stand out more. The sleek design was spearheaded by Julianne Aerts, Metro US Editorial Art Director. Read her article on metro.us.
Each section is designated with a distinct color that plays off of Metro’s iconic green. Beginning with the darkest shade and working forward in opacity, readers will see the biggest news of the day – in their city, across the nation and around the world. Because Metro is designed for busy commuters, the inside cover is dedicated to highlights from around the world, so readers can scan the most important news in the blink of an eye.
Next, the latest happenings in the entertainment world, followed by the special section of the day and rounding out the paper is the latest in sports news.
Beyond Metro’s three must-read daily sections – news, entertainment and sports – Metro features five newly redesigned weekly sections:
- Monday: Career and Education
- Tuesday: Wellbeing
- Wednesday: Home and Real Estate
- Thursday: Going Out & Travel
- Friday: Weekend
Additionally, Metro’s games page is now spread across two pages to include a new comic strip, Truth Facts and a quiz for the readers’ enjoyment and to allow for new sponsorship opportunities.
By cutting out the clutter and making pages cleaner and easier to read, Metro’s aim is to leave the readers with the best possible experience and best content.
To see the redesigned paper, pick up Metro today or read the e-edition:
For the latest news, sports, entertainment stories and much more, visit metro.us.
Check out the press release here.