Metro Expands In Boston
Metro Boston now distributed across the MBTA network.
The new distribution agreement and investment in distribution widens product availability and further establishes Metro as the number one newspaper in the Boston market.
Metro Boston, Boston’s highest circulated daily newspaper, has reached an agreement with Massachusetts Bay Transportation Authority to distribute the newspaper through up to 125 racks at 54 stations across the MBTA network.
Brian Cox, Associate Publisher of Metro Boston commented: “We’re delighted to work with MBTA to strengthen the distribution of Metro newspapers to commuters in the Boston area. A product more widely available to commuters means more results for our advertisers.”
The new innovative racks were designed by renowned Danish design studio Decona. Metro has also added 17 street promoters to its team and a series of new high-end interior office racks to accommodate anyone looking to grab a paper.
In addition, Metro is investing in new content such as the WKND edition, seasonal Arts Previews and monthly Education and Health Guides. New street promoters and a series of high-end interior office racks have also been added to increase distribution and make Metro more accessible to more readers.
The distribution agreement is similar to Metro’s agreement with the MTA in New York where Metro is distributed through 250 racks in 100 stations.
The agreement is the continuation of Metro Boston’s new strategy unveiled this spring. In April, Metro launched Metro WKND, its new weekend edition with extended going out and arts coverage. 100,000 copies of Metro WKND are distributed every Thursday and available throughout the weekend. Together with 75,000 copies distributed from Monday to Wednesday it will establish Metro as Boston’s highest circulated daily newspaper.
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