media news

metromedia News Roundup

A weekly roundup of media news that we think is worth knowing about.

This week: email newsletters combat inaccurate open rates; newspaper advertising increases campaign effectiveness; fighting the perception that print is dying; how publishers get new value from old content.

Here are 6 reasons why newspapers have dropped their paywalls

Joseph Lichterman | NiemanLab

Sometimes newspapers take down their paywalls for public emergencies, other times as part of an audience building strategy.


Facebook Messenger now has one billion active users

Kurt Wagner | Recode

Facebook Messenger has one billion active users each month, the third Facebook app to reach that milestone.


What will the Internet of Things do to journalism?

Francesco Marconi | Tow Center for Digital Journalism

The IoT has implications for news gathering and news consumption.




You may also like