metromedia News Roundup
A weekly roundup of media news that we think is worth knowing about.
This week: email newsletters combat inaccurate open rates; newspaper advertising increases campaign effectiveness; fighting the perception that print is dying; how publishers get new value from old content.
Here are 6 reasons why newspapers have dropped their paywalls
Joseph Lichterman | NiemanLab
Sometimes newspapers take down their paywalls for public emergencies, other times as part of an audience building strategy.
Facebook Messenger now has one billion active users
Kurt Wagner | Recode
Facebook Messenger has one billion active users each month, the third Facebook app to reach that milestone.
What will the Internet of Things do to journalism?
Francesco Marconi | Tow Center for Digital Journalism
The IoT has implications for news gathering and news consumption.