Get to Know Metro: Alicia Russo
Many of the region’s most talented publishers, marketing directors, writers and editors work for Metro. Here is just one of the many members of the Metro family: Alicia Russo, Senior Account Executive.
Alicia Russo is an Account Executive that has been with Metro US for two years. She grew up south of Boston in Hingham, Massachusetts, and currently resides in Andover, Massachusetts with her husband and their French bulldog Winston.
Options for going out in Boston has exploded in the last ten years. What’s your take on how the live entertainment, cultural and restaurant scene has changed in Boston?
Boston has changed a great deal due to its thriving new neighborhoods that have developed over the past ten years. One of the biggest changes that I have seen is the seaport district and south Boston are now the go-to places for nightly entertainment. This includes new restaurants, bars, and even an adult playground in South Boston called Lawn D. I think the city is making a really big effort to attract a variety of ages and demographics. It is more than a city of history, it feels like a close knit community.
Boston has lifelong residents and young people who are just there for their college careers. How is Metro reaching such different audiences?
Metro is something unique. It provides a variety of exciting concepts for all ages. Whether someone is interested in catching the top news stories, learning about what’s happening in the city or getting ideas for weekend plans. One thing that the Metro has done recently is revamped the going out section. It is now a four page spread on different things that are occurring in the city. It is something that I think will attract new readers and perhaps give people something to look forward to on Thursdays. I think it might attract new readership.
How should business owners, restaurants and venues prepare themselves for the new ways they can get their message to readers?
One thing that I love about Metro is the creativity that we offer to our customers. One consistent success story that keeps happening again and again is our cover wraps. A cover wrap is a takeover of the newspaper. They can choose from a variety of options ranging from the front page and inside front page, or 4 full pages. This is an opportunity for a client to get prime advertising exposure at a great value. Whether a business is big or small we can make it work. It is one of my favorite things to sell.
What makes Metro unique in a city rich with media options?
Metro has always provided the paper as its main product, but very recently that has changed. Metro is offering a variety of services ranging from dedicated e-blasts, state of the art tailored online programs and sweepstakes. Metro will go above and beyond to meet a customer’s needs, that being said I think that is why Metro stands out in the media community. We want to be your go to print/online solution.
Contact Alicia Russo
617.532.0197
