Metro Readership on the Rise
Metro US readership increased by 20% year-over-year. Every day, Metro reaches over 1 million people!
Every month, Metro reaches nearly 4 million readers in the US, with 3.4 million in New York, Philadelphia and Boston…and an additional 518K online readers nationwide outside the core areas.
The consensus in media today seems to be that print is dying and newspapers will be the first to go. But the same can’t be said for all newspapers. Despite a recent 7% decline for other daily print newspapers, Metro US print readership is up 16% year-over-year, or 138K new print readers. On the digital side, online readership increased by 171% in core areas year-over-year, a reflection of changing preferences for news consumption.
Metro’s CEO and president, Yggers Mortensen, said “I am delighted that our editorial content resonates with millions of metropolitans – as our growing audience in print and online testifies. I would like to thank our readers for their loyalty, our advertisers for their trust and our staff for their hard work and dedication. Today I am a happy CEO. Rock n’ roll.”
Wilf Maunoir, Metro’s Marketing & Research Director, commented “While most print media vehicles are seeing their audience shrink, Metro’s print audience is growing in an increasingly digital and connected world. Thanks to Metro’s unique editorial formula and innovative free distribution model, Metro is a hybrid media. It combines the benefits of print and transit media. Media planners: don’t put Metro in the same box.”
Wilf added, “Despite generalized smartphone adoption and widespread Wi-Fi availability, Metro remains the ultimate wireless device for millions on busy commuters on the move: it never runs out of battery or network coverage!”
City Breakdown
Boston
Metro Boston, launched in 2001, now reaches 29.3% of all people working and living in Suffolk County, MA every month. Year-over-year, readership increased by 13% to 144,914 daily print/online readers in Boston. Print readership has grown 22%. Metro reaches more adults 21-54 living or working in Suffolk County than its competitors every week. Every week, Metro reaches 320,107 adults 18+ in print and online in Boston.
New York
In New York the distribution partnership with the MTA, announced last June, means Metro can now reach more readers throughput the day. The new racks installed in 100 subway stations throughout the city hold 700 copies of the paper and give commuters the ability to pick up a copy of the days’ paper anytime of the day. This has helped print readership grow 14% YOY, the highest growth among main daily competitors. Online monthly readership is up 68% YOY.
Every week, Metro reaches 1,487,805 adults 18+ in print and online in New York; based on Integrated Newspaper Audience, Metro is the most read free daily in New York (AMNY: 1,448,417 INA).
Philadelphia
In Philadelphia, readership increased by 24% YOY to 248,142 daily print/online readers. While the Inquirer lost 21%, Metro print readership is up 18% YOY. Metro beats the Daily News and Inquirer based on daily readership of adults 18-49 in the Philadelphia DMA. Now each week, Metro reaches 539,246 adults 18+ in print and online in Philadelphia.
Source: Nielsen Scarborough 2016 R2. US Outside Core Areas; Google Analytics (2H 2016).
“Metro covers everything you need to know about everything that matters,” said Editor in Chief Alek Korab. “It’s the best way to overcome FOMO — the fear of missing out — when it comes to hot news, President Donald Trump, the best movies and TV, going out in the city, and looking good doing it. In print and online, our motto is: ‘Miss nothing. Know everything.'”
