Metro worked with the Philadelphia Trans Wellness Conference to raise awareness and promote the conference. Metro Philadelphia ran a cover 1+2 the day before the conference opened, had a table at the convention center to hand out copies of the paper, and ran a special 8-page section all about issues relating to trans health and wellness.

The marketing campaign consisted of:

  • Cover 1 +2 in Metro Philadelphia on August 1
  • Special 8-page section devoted to trans health and wellness – check it out here!
  • Metro Account Executive Jen Lydon set up a table at the convention on August 2 and distributed copies of the paper to attendees, which were very well received

Overall the campaign drew attention to the conference and the topics being covered.