Aruba sought to position the country as an ideal and inviting travel destination for people living in the Boston, New York and Philadelphia metropolitan areas.
The campaign consisted of several high-impact solutions:
- One full-page advertisement in Metro’s 3 editions
- Adjacent full-page dedicated editorial on Aruba produced by Metro editorial staff
- Exclusive sponsorship of the Travel Section including Aruba’s logo in the header of entire travel section
- Editorial article published on metro.us
Metro capitalized on its exclusive audience of city-dwellers interested in travel.