Objective

Announce and garner publicity for KLM Pop Up Shop in New York City June 25-27, where people can win prizes, enjoy Dutch-themed food & beverages.

Campaign 

Front page, back page and Entertainment section full page ads in Metro New York on June 24-25.
Cover 1+2 in Metro New York on June 26.

Results

Despite the short timeline and inventory constraints, Metro was able to accommodate successfully KLM’s flash campaign.