New York State Lottery has been one of the largest and most loyal advertisers in Metro New York since 2005.

Last year, New York State Lottery ran:

–5 cover wraps to promote their new scratch off games: Black & Gold and Neon.

• The Black & Gold print campaign delivered an estimated 1,144,000 adults 18+ residing in New York City or 16.9% of the NYC population. In total, the campaign delivered an estimated 4.5 million impressions.
• The print Neon campaign delivered an estimated 1,383,300 adults 21+ residing in New York City or 20.4% of the NYC population. In total, the campaign delivered an estimated 27.1 million gross impressions in NYC.

–28 front page banners to highlight the Mega Millions and Powerball jackpots

–10 half pages and 3 full pages.

So far this year, New York State Lottery has booked 4 cover wraps, 4 front page banners and 4 half pages.