When the Wildlife Conservation Film Festival launched their “Endangered Love” campaign, they reached out to Metro to help get the word out about the preservation of endangered species.

The provocative ads were designed to make readers take a second look and pay attention to the very real threats facing endangered species today.

The campaign consisted of:

• 3 Full page ads in Metro Boston, New York and Philadelphia
• Music video on YouTube, see it here

Metro demonstrated once again its ability to reach a young, hip audience and raise awareness about worth causes.