PANDORA

Metro New York worked with Pandora throughout 2018 to help them generate buzz and awareness about several promotions they ran.

Campaigns consisted of:

  • Premium promoters handing out the days’ Metro outside Pandora store locations
  • 11 full page ads
  • 1 cover 2 ad
  • 1 backpage ad
  • 4 bottom banner ads

Campaign dates:

  • April 13
  • May 4 & 24
  • June 15 & 22
  • July 3
  • August 9, 23, 28 & 30
  • September 21
  • October 5 & 16
  • November 21
  • December 14

SHOP SMALL SATURDAY

American Express brought their Shop Small campaign to Metro to help get the word out about Small Business Saturday, which takes place the Saturday after Thanksgiving. The campaign consisted of:

  • Full page ad in Metro New York
  • Premium promoters handing out Shop Small branded reusable tote bags

Dates & Locations:

  • Tuesday, November 20 – Union Square
  • Wednesday, November 21 – Times Square
  • Friday, November 23 – Herald Square

PRETTYLITTLETHING

To celebrate New York Fashion Week, PrettyLittleThing came to Metro New York to create excitement.

The campaign consisted of:

  • Glossy cover wrap in Metro New York
  • Sponsorship of the NY Fashion Week section in Metro New York

CASPER

Metro worked with Casper in to bring in new customers and promote a special coupon available in Metro New York as well as their new store locations in the city. To celebrate the opening of store locations in SoHo and at the Oculus downtown, Casper ran a backpage ad with a coupon code good for $85 off the purchase of a mattress.

The marketing campaign consisted of:

  • Hand promoters – promoters handed out copies of the day’s Metro New York to passers-by, inviting them to take advantage of the coupon on the backpage and stop in to one of the new store locations.

Overall the campaign helped generate lots of interest.

HARPER COLLINS

Publisher HarperCollins turned to Metro New York to drive sales of “Stick with It”, Dr. Young’s new book. The campaign featured several elements, including:

  • High impact print & frequency: 2 cover 1 & 2 ads, 2 quarter pages
  • Street marketing: street promoter vest exposure and Metro street distribution racks

Native advertising was also utilized. The native article was integrated and appeared on metro.us and across our digital network with our NativeX program.

The print campaign delivered an estimated 1.5 million adults 18+ in New York and an estimated 4.2 million gross impressions. Dr. Young’s book made it to number 1 on the Wall Street Journal best seller list!

Client testimonial:

“It is I who owe you and your team the deepest thanks. Dr. Young’s book made it to Number 1 on the Wall Street Journal Best Seller List because of our nationwide campaign and made it to most desired library book because of the Metro campaign.

We were very happy to work with your team and would do it again in a heartbeat.”

Century 21 mural

Date: Sep 10-11, 2015

Objective: Commemorate the Sept. 11 attacks and tie in with mural painted on side of Century 21’s storefront in the Financial District near “Ground Zero”

Execution: Metro published the artwork as an unbranded center spread the day before to intrigue readers and republished it on the actual 9/11.

Results: The unveiling of the Century 21 commemorative mural was widely covered by New York media. Mr. Brainwash, the artist, gave a nod to Metro in the upper right-hand corner of the mural –further proof of Metro belonging to New York City.

new balance phl dist

New Balance

When New Balance wanted to drive foot traffic to their Store Grand Opening in Center City Philadelphia – as well as to promote New Balance’s connection with the city of Philadelphia, they reached out to Metro Philadelphia.

The campaign consisted of:

  • High Impact front page positions (J-Front, front page banners) to tease about the Grand Opening.
  • Cover wrap in Metro Philadelphia on day of store opening distributed by scripted and outfitted premium promoters.
  • Follow up with half pages and front page positions.

Metro demonstrated once again its ability to raise awareness and foot traffic for a new store opening through the powerful combination of a cover wrap and coupons.

The pictures speak for themselves. The line to get into the New Balance store was down the block!