PHILADELPHIA TRANS WELLNESS CONFERENCE

Metro worked with the Philadelphia Trans Wellness Conference to raise awareness and promote the conference. Metro Philadelphia ran a cover 1+2 the day before the conference opened, had a table at the convention center to hand out copies of the paper, and ran a special 8-page section all about issues relating to trans health and wellness.

The marketing campaign consisted of:

  • Cover 1 +2 in Metro Philadelphia on August 1
  • Special 8-page section devoted to trans health and wellness – check it out here!
  • Metro Account Executive Jen Lydon set up a table at the convention on August 2 and distributed copies of the paper to attendees, which were very well received

Overall the campaign drew attention to the conference and the topics being covered.

patriot-care-boston-sep16

PATRIOT CARE

Patriot Care wanted to get the message out about its new medical marijuana center in Boston. metromedia put together a street marketing operation to distribute Patriot Care’s flyer and create some buzz about the new center among morning commuters.

Date: Monday Sept 26, 2016

Team: 10 brand ambassadors dressed with metro green t-shirts

Locations: Dewey Square, Causeway Street, Copley Square, BU Central and Downtown

The campaign generated amusement, interest and also some strong reactions:

  • ‘We’re from Boulder, we do not need that!’
  • ‘I have a medical card!’
  • ‘I am very upset with this marijuana business’
  • ‘I am not interested but I think it’s great for people who need it.’
  • ‘Who is eligible to get the card?’
  • ‘Can I find the same information from the orientation on the website?’
  • ‘Do I have to involve my primary care doctor to get a card?’