Metro worked with the Philadelphia Trans Wellness Conference to raise awareness and promote the conference. Metro Philadelphia ran a cover 1+2 the day before the conference opened, had a table at the convention center to hand out copies of the paper, and ran a special 8-page section all about issues relating to trans health and wellness.
Patriot Care wanted to get the message out about its new medical marijuana center in Boston. metromedia put together a street marketing operation to distribute Patriot Care’s flyer and create some buzz about the new center among morning commuters.
Date: Monday Sept 26, 2016
Team: 10 brand ambassadors dressed with metro green t-shirts
Locations: Dewey Square, Causeway Street, Copley Square, BU Central and Downtown
The campaign generated amusement, interest and also some strong reactions:
‘We’re from Boulder, we do not need that!’
‘I have a medical card!’
‘I am very upset with this marijuana business’
‘I am not interested but I think it’s great for people who need it.’
‘Who is eligible to get the card?’
‘Can I find the same information from the orientation on the website?’
‘Do I have to involve my primary care doctor to get a card?’