The Polish Cultural Institute sought to raise awareness about Polish history and heritage. Working with Metro, a complete content marketing program was created to do just that. Combining the powers of print and digital, Metro produced unique content showcasing Poland’s rich culture.

In print, a 4-page supplement titled Discover Poland ran on Dec. 20, 2017. Articles covered highlights of Polish cuisine, recommendations of representations of Polish culture and history in film and books, a story about Tadeusz Kosciuszko, Poland’s American hero, and more.

On the digital side, five articles ran on metro.us, highlighting Polish history and culture. A custom quiz, “How much do you really know about Poland?”, also ran online and was taken more than 1,000 times! Check out the quiz here.

This is a great example of how Metro can work for brands to curate a content marketing program to raise awareness and generate buzz.



In support of the #MeToo campaign to shed light on sexual assault and harassment, Metro US changed their iconic logo in print and online to #MeToo on Oct. 17, 2017.

Metro newspapers in Boston, New York and Philadelphia had the Metro logo changed to #MeToo on the front page while metro.us changed the logo in the header to #MeToo.

Metro Sweden and Metro Netherlands picked up on the idea and also altered the Metro logo for their papers on Oct. 18, 2017.


Cover wraps are one of Metro’s boldest advertising executions, promoting your brand to anyone who takes a copy of the paper, passes a street box or sees a hawker handing out copies. Take a look at some of the most creative cover wraps to run in Boston this past year.

NCAA Brackets

Like Empire City Casino, Penn Medicine Dermatogy or JSG, sponsor our tournament brackets: 

  • 2-page spread with central logo 
  • 1/6 horizontal banner across the two-page spread
  • Front page exposure.


Wildlife Conservation Film Festival

When the Wildlife Conservation Film Festival launched their “Endangered Love” campaign, they reached out to Metro to help get the word out about the preservation of endangered species.

The provocative ads were designed to make readers take a second look and pay attention to the very real threats facing endangered species today.

The campaign consisted of:

  • 3 Full page ads in Metro Boston, New York and Philadelphia
  • Music video on YouTube, see it here

Metro demonstrated once again its ability to reach a young, hip audience and raise awareness about worth causes.



Skanska / Oculus

A new NYC landmark is born: the Oculus!

The Oculus is the signature steel structure that sits at the top of the new World Trade Center Transportation Hub. Built by Skanska, its winged structure was designed by Spanish architect Santiago Calatrava to mimic a bird in flight.

To celebrate the opening of the new WTC Transportation Hub, Skanska wrapped Metro to thank every one involves and come back to what it took to put all the pieces together

#Building that matters

Watch the video on CBS News This Morning