The Polish Cultural Institute sought to raise awareness about Polish history and heritage. Working with Metro, a complete content marketing program was created to do just that. Combining the powers of print and digital, Metro produced unique content showcasing Poland’s rich culture.
In print, a 4-page supplement titled Discover Poland ran on Dec. 20, 2017. Articles covered highlights of Polish cuisine, recommendations of representations of Polish culture and history in film and books, a story about Tadeusz Kosciuszko, Poland’s American hero, and more.
On the digital side, five articles ran on metro.us, highlighting Polish history and culture. A custom quiz, “How much do you really know about Poland?”, also ran online and was taken more than 1,000 times! Check out the quiz here.
This is a great example of how Metro can work for brands to curate a content marketing program to raise awareness and generate buzz.