Objective: drive registrations to Tough Mudder, “Probably the Toughest Event on the Planet”
Execution: page 3, 7, 9, back page, half page in going out section + dedicated e-blast, hyper-local mobile, retargeting.
Results: “Our ad placements with Metro were incredibly successful. It’s outperformed all other local touchpoints we’ve used to date in terms of delivering sales conversion and driving quality event page traffic. This campaign also shed insight for us around the power of a mass reach, high frequency program.” Angela Ma, Event Marketing Manager, Tough Mudder.