When Listerine launched their “Study of Bold” ad campaign, they came to Metro to promote it in Boston, New York and Philadelphia.  The campaign is part of an effort to get consumers to see Listerine as a unique brand and its users as outgoing, adventurous people.

The campaign consisted of:

  • Cover wrap in Metro Boston, New York and Philadelphia

Metro demonstrated once again its ability to raise awareness and promote brand-consumer connection.