As the official sponsor of US Open Tennis in Flushing Meadows, New York, Lavazza wanted to raise awareness for the Lavazza brand as well as promote its new campaign, #moretotaste, so they came to Metro New York.

The campaign consisted of:

• Cover wrap in Metro New York.
• Back page.
• Full page ads appearing in Metro New York facing Metro’s editorial coverage of the US Open.

Metro capitalized on its exclusive local coverage to convince Lavazza’s global brand to connect with New Yorkers.