Introducing Metro Events
In partnership with Evvnt, Metro will host a daily events calendar for Boston, New York and Philadelphia.
Evvnt, a leader in events marketing automation, brings their turnkey ‘holy-trinity’ solution for events – data, calendar and a revenue premium – to enhance Metro US events coverage across three cities.
Each Metro digital title will be hosting a new daily events calendar, powered by event submissions from Metro readers and other local event organizers. Organizers can submit events for free to Metro through Evvnt’s submission form while at the same time accessing Evvnt’s listing site network of over 3,500 sites. With a fully white-labelled experience Evvnt is committed to giving local news media ownership of their local communities, and providing them with an easy-to-implement solution that provides a high-margin product with a big bottom line.
Yggers Mortensen, CEO of Metro US said, “Going out is a key ingredient of urban living in vibrant cities such as New York, Boston or Philadelphia. I am delighted to partner with Evvnt to provide Metro readers with the ultimate tool to plan their nights and weekends, and local event organizers with a powerful platform to ensure their success.”
This partnership is exciting for both Evvnt and Metro US. It shows the shared commitment to supporting local events and will help to grow event audiences locally and globally.
CEO & Founder of Evvnt Richard Green commented, “Bringing local events to local communities via established news sites such as Metro is key to our 2018 growth. We specifically focused on providing events content based on news content and delivering an events marketing premium that delivers value.”
