metromedia News Roundup
A weekly roundup of media news that we think is worth knowing about.
This week: Google is still the king of the search ad market; Yahoo leaves behind a big legacy; sponsored content grows in popularity; newsletter editors gain importance in newsrooms.
Google Still Dominates the World Search Ad Market
emarketing.com
Google’s ad revenues represent 30.9% of the total worldwide digital ad market.
Despite missteps, Yahoo also leaves behind a big legacy
Lucia Moses | Digiday
It’s easy to forget that Yahoo pioneered a lot of things in online advertising, like display ads, video, native and more.
How Sponsored Content Is Becoming King in a Facebook World
John Herrman | The New York Times
As the relationship between publishers and social platforms grows closer, and more forms of advertising are devalued by ad-blocking software, the role of sponsored content has shifted.
Newsletter editors are the new important person in newsrooms
Lucia Moses | Digiday
The popularity of email newsletters is giving rise to a new specialty at publishers: the newsletter editor.
