metromedia News Roundup
A weekly roundup of media news that we think is worth knowing about.
This week: email newsletters combat inaccurate open rates; newspaper advertising increases campaign effectiveness; fighting the perception that print is dying; how publishers get new value from old content.
Email Newsletters Hit a Speed Bump: Inaccurate Open Rates
Jeremy Barr | Advertising Age
Email newsletters are hot, but the way different email marketing platforms determine if an email is opened can have a big impact on open rates.
Study reveals advertising with newspapers triples ad campaign effectiveness
Jessica Goodfellow | The Drum
A new ROI study, conducted by effectiveness consultancy Benchmarketing for Newsworks, shows that newspapers increase overall campaign effectiveness.
Critical Thinking: How Can Publishers Change the Perception That Print is Dying?
Adreana Young | Editor & Publisher
Despite popular belief, the newspaper industry is still going strong.
How publishers wring new value from old content
Lucia Moses | Digiday
Modern publishing is as much about creating new, fresh content as it is about re-purposing existing content.