Get to Know Metro: Valerie Donato
Many of the region’s most talented publishers, marketing directors, writers and editors work for Metro. Here is just one of the many members of the Metro family: Valerie Donato, National Account Director.
Valerie Donato has been with Metro for five years, starting out as an Account Executive handling entertainment advertising and is now the National Account Director for travel, beauty and retail.
After starting her career in advertising at the New York Post in 2007, Valerie made the move to join the Metro family in February of 2011.
In her spare time, Valerie enjoys spending time with her family and friends, traveling and playing or watching most sports.
How has the New York City business landscape changed and how has Metro adapted to those changes?
The biggest change that I’ve noticed is that offering only a print solution isn’t enough anymore. Clients are looking for new and creative ways to get their message out to a large yet targeted audience. You need to be versatile in the industry – that’s what clients want and deserve. Metro has done an outstanding job adapting to the industry needs. Metro offers a focused and captive audience and can solve your print, digital, out-of-home and grassroots needs like no other media company in the market. Metro truly has morphed into a full service media company, not just a print solution.
What can Metro do to promote my business in New York?
Metro is a one stop shop, multimedia company that can solve all of your advertising needs. A partnership with Metro will provide companies with the return-on-investment that they’re looking for. Metro also provides national advertising opportunities and offers solutions in some of the biggest cities on the East Coast: New York, Boston and Philadelphia. A client looking to target these markets can look forward to 360 campaigns at a competitive price with Metro.
What makes Metro unique in NYC, a city rich with local news outlets?
Metro invented the free daily. The way Metro is distributed and consumed makes Metro unique in a market flooded with media. With 150 hawkers and 1,000 boxes and racks located in some of the most high traffic locations in NYC (and the world!) Metro provides visibility that traditional print publications cannot offer. Due to this distribution model there is no bad advertising position. Our decision to keep the paper small allows for our readers to get through our paper cover to cover each morning.
Where do you see Metro going?
Metro will continue to evolve with the advertising landscape. I see digital as the overall 2016 theme with a focus on mobile and programmatic solutions.
Contact Valerie Donato