Metro Content Now Featured on Apple News

Metro US content will now be featured on Apple’s aggregated news app.metro-applenews

All of Metro’s coverage of national news, sports and entertainment will now be available on the recently unveiled news aggregation app from Apple.

To access, simply upgrade your iPhone to the newest
version of iOS and click on the News icon.

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Metro is Centro’s Publisher Partner of the Month

“With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, and Susan Peiffer, director of digital sales, at Metro – our extension solution Partner of the Month.

Metro just launched its first digital extension program, MetroX, in August of last year and has since seen exponential growth. When Susan joined the team in early 2015, she helped accelerate the growth even more. Through education, in-market support, and positive reinforcement amongst the teams, Susan has been able to drive additional revenue across the three Metro properties. In addition, she has also aided in streamlining sales processes and procedures thus eliminating many – if not all – obstacles for MetroX sellers.

In April Lotta and Susan, along with ad ops manager, Roya Gheitasian, took part in the Centro DSP Certification program and became #CentroCertified! This fantastic group of eager individuals is well on their way to bringing programmatic technology and knowledge in-house. We are lucky to work with such a great team!”

— Centro

Read more about Metro’s partnership with Centro here.



Congratulations to Lotta Karlsson, Susan Peiffer, Roya Gheitasian and Jimmy Elam, who are now officially Centro Certified DFP experts!


Education is an integral part of Metro Media culture. That’s why we provide our sales teams with advanced training in the booming field of programmatic planning and buying.
Earlier this year, Metro launched MetroX, our digital reach extension program. MetroX offer programmatic solutions at scale on every screen to fit our clients’ every need.




Metro Chief Digital Officer, Lotta Karlsson, named ‘Future Female Leader’

Lotta Karlsson has been on Ledarna’s annual list of “Future Female Leaders” for the past three years.

For the third year in a row, Metro’s Chief Digital Officer, Lotta Karlsson is being honored as one of 75 of Sweden’s “Future Female Leaders.” It’s an honor akin to the Forbes’ 30 under 30, but specifically for Swedish women under the age of 35.

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