Metro Gets A Makeover

The No. 1 free daily newspaper in the United States has a fresh new look! Today a sleek new design of Metro was unveiled to millions of commutes in Boston, New York and Philadelphia. The new design, which has been a year in the making, boasts a clean, modern look with a streamlined layout, which improves readability as well as the overall navigation and reading experience.

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“Engagement with newspapers is very strong”, says Sorrell.

Interesting Q&As by Newsworks, the marketing body for newsmedia in the UK. 

Sir Martin Sorrell, WPP CEO advocates that the media industry needs to start focusing on engagement.

“Maybe [print] is more effective than people give them credit [for] says Sorrell. He adds that the industry needs to demonstrate the difference between being fully immersed to paying partial attention.

Read the full interview here.

 City media analyst, Lorna Tilbian says newspapers “will not only survive, but prosper”.

Tilbian asserts that “due to their investment in news, more than any other media, national and local newspapers still occupy a unique space in the marketplace, providing the highly trusted news and information which their readers rely on”.

Read the full interview here.



Congratulations to Lotta Karlsson, Susan Peiffer, Roya Gheitasian and Jimmy Elam, who are now officially Centro Certified DFP experts!


Education is an integral part of Metro Media culture. That’s why we provide our sales teams with advanced training in the booming field of programmatic planning and buying.
Earlier this year, Metro launched MetroX, our digital reach extension program. MetroX offer programmatic solutions at scale on every screen to fit our clients’ every need.




Discover Cambridge Magazine hits the Streets

Cambridge may not be the state’s biggest city, but it more than pulls its weight as a destination, with a wealth of gourmet restaurants, cool bars and hip music venues. (Oh, and one or two world class universities.) That means there are an awful lot of smart people hanging around, and often starting up some very cool companies.

Learn all about a few of them, as well as all the places you can eat, drink and sing your way to life as a happy Cantabridgian.

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Metro US Launches MetroX

Metro US, the most-read free daily newspaper nationwide announces today the launch of MetroX, a new digital reach extension program.

“We are excited to extend Metro US’s digital reach and offerings”, said Lotta Karlsson, Metro US, Chief Digital Officer. “With MetroX, we can now offer programmatic solutions at scale and on every screen to fit our clients’ every need”.

In parallel, Metro US announces the appointment of Susan Peiffer as Digital Sales Director, reporting to Lotta Karlsson, Metro US, Chief Digital Officer. Ms. Peiffer is an industry veteran with over 25 years’ print and digital media sales experience at Valassis,, the Philadelphia Inquirer, Washington Examiner, Philadelphia City Paper and Metro US.

“With Susan Peiffer’s rich digital sales experience, MetroX is off to a good start”, added Lotta Karlsson.

The launch of MetroX is part of Metro US’s ongoing strategy to expand its digital offerings. Last year, Metro re-launched its news website, introduced its new app, acquired and launched several websites, such as Club Metro and

Read the full press release.

Learn more about MetroX.