Metro Biggest in Boston
Latest Circulation Figures for Metro Boston
Metro is the highest circulation daily newspaper in Boston with 56,140 daily copies distributed within the Boston city zone. On Thursdays, Metro WKND has a print circulation of 75,000 copies.
Metro Boston distributed 39% more printed copies than the Herald on weekdays. In Boston city zone specifically, Metro distributes nearly 3 times more printed copies than the Herald.
Metro’s 800+ distribution points include hand promoters and street boxes. Metro Boston is distributed within the MBTA! 125 racks installed in stations throughout the transit system allows riders to pick up the paper anytime of the day.
Every week, Metro reaches 1 in 5 adults living or working in Suffolk county – a targeted audience of young, active professionals.
Metro Boston readers fact facts:
- Every day, Metro reaches twice as many people than the Improper Bostonian in a week.
- Every week, Metro reaches 360,500 Bostonians in print and online, up 6% year-over-year.
- Metro readers are 14 years younger than the readers of the Globe or the Herald.
- 70% of Metro readers are aged 21-54 compared to only 42% of the Herald readers.
- 83% of Metro readers don’t read the Herald.
- Metro readers are twice as likely to plan onto buy a house, condo, or co-op this year than the average Bostonian, 87% to be get a child and 31% to go back to school for degree or certification.
Audience Profile
Source : AAM-CAC (Q2 2018) except Globe (Q1 2018). Average weekday printed projected circulation. Nielsen Scarborough 2018 R1. Net combined print / online. * Employed
