January 2017 - metromedia

January 31, 2017 by Kathy Roach

Print Advertising #1 For Trust

When it comes to holding consumers’ trust, print advertising is king.

Print is dead? Think again. Though media consumption may be moving more and more in the digital direction, trust in advertising remains highest for more traditional forms.

January 27, 2017 by Kathy Roach

Who’s Ready for Some Football?

It’s official: The New England Patriots are heading to the Super Bowl for a record ninth time, where they’ll face off against the Atlanta Falcons.

In celebration of the home team’s glory, Metro Boston and National Sports Editor Matt Burke will have tons of special sports coverage leading up to the big game.

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January 25, 2017 by Kathy Roach

Metro Readership on the Rise

Metro US readership increased by 20% year-over-year. Every day, Metro reaches over 1 million people!

Every month, Metro reaches nearly 4 million readers in the US, with 3.4 million in New York, Philadelphia and Boston…and an additional 518K online readers nationwide outside the core areas.

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January 6, 2017 by Kathy Roach

Will This Be the Year of Video Marketing?

Signs point to yes.

52% of marketing professionals worldwide name video as the type of content with the best ROI. Key Digital Trends for 2017, the yearly report from the team at Social@Ogilvy, dedicates a section to the idea of “a video first world.”

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January 3, 2017 by Kathy Roach

This Month in Metro: January 2017

From movies to sports, fashion and arts, here’s a look at what’s going on this month in Metro.

Highlights include the NFL playoffs, Golden Globe Awards and New Year, New You, metro’s wellbeing coverage of new trends in fitness and health, arts and entertainment, fashion and beauty and more.

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