On February 13, 1995, Metro launched its first ever free newspaper edition in Stockholm. Twenty years on, the newspaper has expanded across the globe to become the world’s largest global newspaper with over 20 million readers.
Sakari Pitkänen, a former long-time employee of Metro, who since the mid-1990s served as editor of Metro Stockholm and then global editor-in-chief of Metro International, tells us the success story of the worldwide media group.
Read the full interview on metro.us
Crosswords have always been a very popular daily feature in Metro newspaper. Readers play during their commute and check the answers online. Last month, the games section of metro.us generated over 118,000 pageviews.
Metro readers can now also access more Metro crosswords online via their computer, tablet or smartphone.
Metro US, the most-read free daily newspaper nationwide announces today the launch of MetroX, a new digital reach extension program.
“We are excited to extend Metro US’s digital reach and offerings”, said Lotta Karlsson, Metro US, Chief Digital Officer. “With MetroX, we can now offer programmatic solutions at scale and on every screen to fit our clients’ every need”.
In parallel, Metro US announces the appointment of Susan Peiffer as Digital Sales Director, reporting to Lotta Karlsson, Metro US, Chief Digital Officer. Ms. Peiffer is an industry veteran with over 25 years’ print and digital media sales experience at Valassis, philly.com, the Philadelphia Inquirer, Washington Examiner, Philadelphia City Paper and Metro US.
“With Susan Peiffer’s rich digital sales experience, MetroX is off to a good start”, added Lotta Karlsson.
The launch of MetroX is part of Metro US’s ongoing strategy to expand its digital offerings. Last year, Metro re-launched its news website metro.us, introduced its new app, acquired citypaper.net and launched several websites, such as Club Metro and ZipTrials.us.
Read the full press release.
Learn more about MetroX.